I was one of the main designers responsible for print graphics on Samsung's enormous, multi-city, pop up tour. The idea was to create a modular, mobile, and experience-focused pop up that traveled strategically across the US. By creating pod-like structures, the team tied together Samsung's key communities (gamers, creators, health & wellness). The end result was not only pop up shops, but constant events and promotions that generated sales and helped boost the brand's engagement and approachability.
My work ranged form creating laser cut mirrored skylines, to an entire icon set, to phone pedestals, to event flyers for partnerships like Spotify and Soulcycle. Every aspect of the tour was our responsibility, from creation to final print production.